Email marketing is not very easy to dabble into, but if done right, it can really turn things around for you and your business. Email marketing is all about paying attention to the little details that you might think will go unnoticed but they usually make a huge impact.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
People are inundated with interruption, pitches, and advertisements everywhere they look, and though you might think yours is special, there is a high probability that to the reader, it looks the same as the rest. This is why it is important to remember where you are, and use your good manners as a result.
Getting into an inbox is like being invited to their home for dinner. If they ask you to take your shoes off, you respectfully do so. It is the same with email marketing.